CRM software refers to software systems that are designed to help businesses manage and analyze customer interactions and data throughout the customer lifecycle. The goal of CRM software is to improve business relationships with customers, drive sales growth, and improve customer satisfaction. CRM software can be used by businesses of all sizes and in a variety of industries, and can include a range of features such as lead generation, lead tracking, customer segmentation, and sales forecasting. CRM software can help businesses organize and analyze customer data, streamline processes, and improve communication with customers. It can be deployed on-premises or in the cloud, and can often be customized to meet the specific needs and goals of a business.