There are three main types of CRM:

  • Operational CRM: Operational CRM is focused on automating and streamlining the processes and tasks involved in managing customer interactions. It can include features such as customer service and support, sales force automation, and marketing automation.
  • Collaborative CRM: Collaborative CRM is focused on improving communication and collaboration among customer-facing teams and departments. It can include features such as social media integration, chat and messaging tools, and team collaboration tools.
  • Analytical CRM: Analytical CRM is focused on using data and analytics to gain insights into customer behavior and preferences, and to inform business decisions. It can include features such as data mining, predictive analytics, and customer segmentation.

Note that many CRM systems and software may include elements of all three types of CRM, and can be customized to meet the specific needs and goals of a business.