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How are OTT Software Solutions impacting Telecommunication ?
As a result of OTT’s meteoric rise, telecom operators around the world have faced increasing competition for users and income. Adaptability and usage of OTT apps skyrocketed as a result of their offering a feature-for-feature alternative to telecoms for less cost ensuring higher efficiency. It is no longer enough to provide lower prices for basic services like Voice/SMS/Data to guarantee the loyalty of the subscriber. New generations spend their childhoods with Smartphones in their hands, without even having an opportunity to ever use a fixed line – therefore they require more interactive methods of communication, making traditional telecom services obsolete.
OTT Solutions for Landline Operators, MNO, MVNO and Cable Service Providers.
Mobile customers’ tastes have changed as a result of technological advancements, leading to a dramatic decline in telecommunications revenue and the losses of all those involved in the industry. However, there are obvious significant increases in the use of OTT technology. The OTT market was worth $121.61 billion in 2019 and will increase to $1.039 trillion by 2027 according to Conviva. According to Statista, OTT video advertising is set to have ad revenues of $119 billion by 2023, which is 51% of all OTT revenues. Telecommunication operators should take this opportunity to be a part of this market expansion.
Extend your coverage beyond the geographical reach of your network:
OTT Software solutions are the most efficient and cost-effective way to enter into the game. The adoption of smart devices and affordable data plans made a lot of users loyal to the cheapest rates and best quality. Now it’s very easy to deliver phone calls, SMS, voice messages, Video calls, Conference calls, Voicemail, and even FAX to email through our solutions. You can create your MVNOTT business in a very short time with minimum investment.
Most of the traditional telecoms are facing serious threats from OTT providers who offer alternative services for little or no cost, causing a sharp decline in their roaming revenues. The best way for them is to join the game instead of fighting it. Especially the cost of buying a ready OTT solution or even creating a new one is a small fraction of updating some parts of their network. The convenience that OTT software solutions provide will allow the users to use their numbers from any device such as a tablet or laptop or any smart device. There’s no worry now if your phone is not charged or even if you forget it at home. OTT makes your phone on the cloud and you can use it from anywhere.
The fact of having your number everywhere in the world with you in addition to the incredible call prices which are mostly for free will make the customers think many times before they chose the traditional ways.
Frequently Asked Questions:
What is OTT?
Over-the-top (or OTT) platform Solution providers host both live and on-demand content for online broadcasters.
What are OTT service providers?
Over-the-Top (OTT) services are any kind of video or streaming media that lets a viewer watch movies or TV shows by sending the media directly through the internet.
What are the Types Of OTT Services?
Types of OTT Services are Advertising Video-On-Demand, Transactional Video-On-Demand and Subscription Video-On-Demand.
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